But if the platforms inflict unlimited harms upon users, users will depart, and then no amount of obsequious catering to advertisers will convince them to spend money on ads that no one sees. In cargo-cult platform capitalism, the platforms are able to solve this problem by "hacking our dopamine loops" - depriving us of our free will with "addictive" technologies that keep us locked to their platforms even when they grow so terrible that we all hate using them.