Interesting to see how furiously angry people are with the new Apple iPad Pro ad. So many have responded to it as an ad that’s destroying creativity and replacing it with digital. My take is that it’s about how Apple has crammed possibilities into an ‘impossibly thin’ device. But the execution of said ad leaves a lot to be desired.
Here’s hoping Ken Segall has something to say about it. (And I’m sure he must. Whether he’ll share it, mind.)
