Yeah that's the thing. I'm happy to watch reasonable ads but the concept of reasonable seems to continuously shift. I was happy with a single 15s ad occasionally but it's:
2x 10s ads
1x 15s ad and 1x 10s ad (with a skip at 5s in)
1x 15s as (with maybe a skip at 5s)
Like the pattern and the frequency are all over the place and it feels like I'm constantly watching ads.
I get that need to pay for traffic / usage, but I'm watching 720p / 1080p at compressed quality. How much do they truly need