@Madison_rogue I've heard there's some debate over how much the refund should be for. The obvious complication is that, the actual price they paid matches what they expected to pay, the issue being that the list price was faked. I think the refund should take the advertised discount (60% off) and apply it to the real lost price, and refund them the difference. That makes the consumer whole, providing them the discount they were told they were receiving.
Then, the fine they receive on top of that should be double. Send a strong message that if you defraud consumers, it's going to hurt. If all 5300 monitors cost the example price of $990, then the refund amount would be $600 each, for a total of 3.15 million in refunds and 6.3 million in fines. Sounds like this might be exactly what regulators had in mind since my number came pretty close to theirs. Dell is extremely fortunate they sold so few monitors. Because the advertised discount was so high, the fines alone appear to more than wipe out the revenue they made from these monitors, and whatever refunds they have to pay out on top of that puts them even further in the hole. Crime doesn't always pay.