Like - Google’s pre-installed corporate Firefox and Chrome both have ad blockers. Ublock origin is installed by default on Firefox (I can’t remember what was installed on chrome, I only used it for the work suite/cloudtop and did everything else on FF).
Nobody I worked with at Google liked ads… But I didn’t work at YouTube. So maybe it’s different there.
But I suspect the engineers are doing it just to show management that they’re doing something but it’s half hearted.
Real efforts and real threats of it getting locked down, sure, but half hearted effort.
Are they going to officially allow third party apps at all? The stock app is terrible, and not just because of excessive, unskippable advertising and bizarre restrictions around background play. When you search for anything, at least half of the results are completely unrelated to what you searched for in an attempt to increase user engagement metrics. It keeps trying to get you to watch shorts in its bad TikTok clone. Sometimes it recommends unrelated shorts with disturbing thumbnails in the middle of your search results. It keeps autodetecting that the video quality should be 360p on a connection easily capable of 4k, and resetting back to 360p at the start of every new video. The UI for live streams puts things on top of other things that are more important.
Search shows you random videos because “the algorithm” is hoping to drive you through to videos that are the most monetized and the most likely to keep you on the platform based on their data
The shorts thing is because they can pack more ads into 15 second bits of content while using less bandwidth and they’re hoping to hijack your attention with an “endless stream” of short clips a la TikTok or instagram reels
The video bandwidth drops to low every time because they’re hoping people will still watch, see the ads, and not bump the quality up, saving Google on bandwidth costs
The live streams thing is just more advertising revenue again
None of that applies if you’re a paying customer like me, and I see all the same bs. So no, it’s really just bad design, it’s not trying to do any of the stuff you mentioned.
Even that’s just a monetary decision. They are choosing not to spend money to build a custom “premium” experience for paying customers and instead just stripping ads, keeping the existing engagement/monetization driven UI in place. A customized UI takes more dev time, costs more in engineering labor, etc
The live streams thing is not about advertising. Problems like putting the hearts button on top of the chat instead of next to the chat or having the chat cover up the entire left side of the stream every time a single message is sent are just because they don’t care.
Damn, I got my setup so perfect on the TV with SmartTube. But I will not be able to tolerate ads. Then I’d rather only watch on Firefox with uBlock on my laptop.
I did for many years. But then I moved to Korea and they don’t allow family plans and paying 4 individual ones is just not in our budget. Then probably just no YouTube for me.
How did Google manage to buy YouTube, and then make YouTube the video monopoly it currently is ? One of the pillars of that foundation is open source software used by Google, for free. Some of that open source software maintained for a long time by unpaid and sometimes burned out software developers. All the YT video watchers commenting here in this post wanting to pay content creators and wanting content creators live off that : Google is run by a few laughing billionaires who probably care most about shareholders and being able to make more money by exploiting ads on the billions of hooked end users. Besides paying YT and content creators consider supporting small scale open source projects as well. Help out wherever and whenever you can with open source software. Take back your digital sovereignty. Big tech is not your friend. Open source empowers and shares with others as in sharing is caring.
That content does not belong to YouTube. And they also do not pay for 99% of it.
YouTube depends on people to use it for it’s existence. They also depend on those users to upload content so that YouTube can then treat that content as if it is its own and monetize it.
If I was in such a precarious position I wouldn’t go about making the experience crappy for those users that I’m desperately dependent upon.
Let’s pause a moment and just appreciate how much money Alphabet actually make net (after expenses). $73,795,000,000 last year - higher than the GDP of entire nations, in profit.
The “bad” year, 2022 that drove all this change, they only made $59,972,000,000 net. Oh how terrible (!)
5 years ago, they made $34,343,000,000 net, so they’ve more than doubled profits.
Take a moment to appreciate that, and really consider if they “need” the money.
Yeah, unfortunately I couldn't find revenue numbers. It seems unlikely to be costing that much to host. I'd be really surprised to learn it isn't cash positive at this point.
And as we know companies prefer to provide a service with a loss, for decades. Name a company that can make -31.5 billion and keep going. Or maybe the data went to google, where they made the money.
I’ve been using youtube on Firefox with ublock since the premium price raise. Even on android. The experience is not great, but that makes sure I don’t have ads at all.
Also discovered unhooked addon yesterday. Is desktop only, but great for going into less youtube rabbit holes that waste my time.
If they’re going to find it on lemmy they’re going to find it anywhere. Also, they already know about ublock origin, and its unlikely they’d even care about unhooked, since it doesn’t block ads.
As soon as 3rd party clients don’t work as they do anymore, I am stopping going to YouTube. Simple as, I know it doesn’t matter as a singular thing, I am just one user. Was the same with reddit, now I am here but reddit is still going (how well we don’t need to debate now).
If they say like that, it means that’s now is allowed to make a third party youtube client with login support?
I’d immediately install an officially sanctioned third party youtube app without shorts and without the algorithmic feed, if all i would need to do is let the phone play ads when i’m doing something else
I pay $4/mo, mainly for YouTube music (I’m part of a friend’s family plan).
It’s pretty convenient since you can use the background audio on an iPad as well - I don’t use it often but it’s nice when I do. And there’s no ads there it’s pretty insane seeing the level of ads when I try and use my work phone which I’m not signed into.
Also, you can make channels within your single goggle account so I made one for my mom and bro so they get no ads aswell. They have to sign in to my acct which can feel a little sketch but I trust them since they’re just using the YT app on their TVs. They stay in their own user acct. and it doesn’t affect my history or anything
Some years ago ago, I was a happy subscriber to Google Music. But, they added it to the graveyard, and instead grafted on some music playing functionality to YouTube and called it YouTube Music. So, I went back to Spotify.
Then I started paying for YouTube Premium Lite. It wasn’t unreasonably expensive, although it was a bit annoying I couldn’t just have “YouTube” in the household, like with Netflix. So if wife would cast a video to the TV, it would play with ads.
It was about a year ago, when Google starting cracking down on adblockers, that they also removed an option to pay for the service. I think YouTube Premium Lite wasn’t a thing in the US (correct me if I’m wrong), but they removed YT Premium Lite, and the only option left was a twice as expensive YouTube Premium bundle that included YouTube Music.
Tldr: fucked up Google Music, then removed an option to pay for YouTube premium, leaving a fairly expensive alternative with the pile of shit they replaced Google music with. It’ll be a rough time if they manage to force ads. I won’t pay for it, out of principle.
Edit: I looked at the numbers again. I’d have to pay more for YouTube than for the highest Netflix tier. It’s more than Prime and HBO combined. They also don’t have to front large sums to fund risky projects. If they didn’t include YouTube Music, I might have considered it. But with it, it just pisses me off, they can go get f.ed
To be fair, one of the apps mentioned, [Re]Vanced, is literally just the stock app with extra features patched in and the premium features enabled for free (like no ads and downloads). It makes sense that it would be more user friendly. Allowing that modified version doesn’t get them any revenue though while still costing them to host and serve the content to those users.
At least with NewPipe it supports multiple sites and is its own app with their own code and UI.
You know enough to find a different app and make it do what you need it to. Not a hard thing, but something many non-tech savvy people could struggle with, or more likely–
People often will just use what’s there. We know we have options, we are aware of the privacy concerns… but many people simply aren’t and/or don’t care enough to do anything about it.
We spend a lot of time here, so it seems to us like second nature to avoid intrusive apps… I find in my day-to-day life not many people are talking about that kind of stuff, or don’t have much knowledge/experience in that realm. (I realize that is anecdotal).
I 100% agree with your statements–just trying to rationalize how so many people end up using/staying with these ever-worsening services/apps…
Years ago I used to use an app called “AdSkip” or something along those lines that used the accessibility API to automatically mute and skip all YouTube ads. I’d imagine the screen black-out would be trivial to add on top
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