So, we complain to a regulatory body, they investigate, they tell a company to do better or, waaaay down the road, attempt to levy a fine. Which most companies happily pay, since the profits from he shady business practices tend to far outweigh the fines.
Legal or illegal really only means something when dealing with an actual person. Can’t put a corporation in jail, sadly.
Like a built in brand dashboard where brands can monitor keywords for their brand and their competitors? And then deploy their sanctioned set of accounts to reply and make strategic product recommendations?
Sounds like something that must already exist. But it would have been killed or hampered by API changes… so now Spez has a chance to bring it in-house.
They will just call it brand image management. And claim that there are so many negative users online that this is the only way to fight misinformation about their brand.
This is a direct consequence of Google targeting Reddit posts in its search results. Hopefully forum groups like Lemmy don’t go get buried under a mountain of garbage as well. As long as advertisers are able to destroy public forums and communities with ads, with ad based revenue sites like Google directing who to target. We will always be creating something great while constantly trying to keep advertisers from turning it into a pile of crap.
The history of TV, in reverse. And then forward again.
At first, it was an impossibly expensive medium rules by a cartel of agencies and advertisers. Eventually, HBO comes along and shows you don’t have to just make a bunch of lowest common denominator drivel.
Netflix eventually shows that the internet can be a way cheaper model than cable. Finally, money shows up in the streaming model, remaking advertiser friendly cable in the internet age. All in about 2.5 decades.
The problem is the magnitude, but yeah, even before 2020 Google was becoming shit and being overrun by shitty blogspam trying to sell you stuff with articles clearly written by machines. The only difference is that it was easier to spot and harder to do. But they did it anyway
These things became shit around 2009. Or immediately after becoming sufficiently popular to press out LiveJournal and other such (the original Web 2.0, or maybe Web 1.9 one should call them) platforms.
What does this have to do with search engines - well, when they existed alongside web directories and other alternative, more social and manual ways of finding information, you’d just go to that if search engines would become too direct in promotion and hiding what they don’t want you to see. You’d be able to compare one to another and feel that Google works bad in this case. You wouldn’t be influenced in the end result.
Now when what Google gives you became the criterion for what you’re supposed to associate with such a request, and same for social media, then it was decided.
Ai is a tool. It can be used for good and it can be used for poison. Just because you see it being used for poison more often doesn’t mean you should be against ai. Maybe lay the blame on the people using it for poison
This shit isnt new, companies have been exploiting reddit to push products as if they’re real people for years. The “put reddit after your search to fix it!!!” thing was a massive boon for these shady advertisers who no doubt benefitted from random people assuming product placements were genuine.
Here’s my prediction. Over the next couple decades the internet is going to be so saturated with fake shit and fake people, it’ll become impossible to use effectively, like cable television. After this happens for a while, someone is going to create a fast private internet, like a whole new protocol, and it’s going to require ID verification (fortunately automated by AI) to use. Your name, age, and country and state are all public to everybody else and embedded into the protocol.
The new ‘humans only’ internet will be the new streaming and eventually it’ll take over the web (until they eventually figure out how to ruin that too). In the meantime, they’ll continue to exploit the infested hellscape internet because everybody’s grandma and grampa are still on it.
Yup. I have my own prediction - that humanity will finally understand the wisdom of PGP web of trust, and using that for friend-to-friend networks over Internet. After all, you can exchange public keys via scanning QR codes, it’s very intuitive now.
That would be cool. No bots. Unfortunately, corps, govs and other such mythical demons really want to be able to automate influencing public opinion. So this won’t happen until the potential of the Web for such influence is sucked dry. That is, until nobody in their right mind would use it.
That sounds very reasonable as a prediction. I could see it being a pretty interesting black mirror episode. I would love it to stay as fiction though.
Is it really a solution, though, or is it just GIGO?
For example, GPT-4 is about as biased as the medical literature it was trained on, not less biased than its training input, and thereby more inaccurate than humans:
All the latest models are trained on synthetic data generated on got4. Even the newer versions of gpt4. Openai realized it too late and had to edit their license after Claude was launched. Human generated data could only get us so far, recent phi 3 models which managed to perform very very well for their respective size (3b parameters) can only achieve this feat because of synthetic data generated by AI.
I didn’t read the paper you mentioned, but recent LLM have progressed a lot in not just benchmarks but also when evaluated by real humans.
I called this shit out like a year ago. It’s the end of any viable online searching having much truth to it. All we’ll have left is youtube videos from project farm to trust.
It kinda seems like the end of the Google era. What will we search Google for when the results are all crap? This is the death gasps of the internet I/we grew up with.
Cause in my early childhood in 2003-2007 we would resort to search engines only when we couldn’t find something by better (but more manual and social) means.
Because - mwahahaha - most of the results were machine-generated crap.
So I actually feel very uplift due to people promising the Web to get back to norm in this sense.
Remember when you could type a vague plot of a film you’d heard about into Google and it’d be the first result?
I honestly don’t remember this at all. I remember priding myself on my “google-fu” and how to search it to get what i, or other people, needed. Which usually required understanding the precise language that you would need to use, not something vague. But over the years it’s gotten harder and harder, and now I get frustrated with how hard it has become to find something useful. I’ve had to go back to finding places I trust for information and looking through them.
Although, ironically, I can do what you’re talking about with ai now.
I ran into this issue while researching standing desks recently. There are very few places on the internet where you can find verifiably human-written comparisons between standing desk brands. Comments on Reddit all seem to be written by bots or people affiliated with the brands. Luckily I managed to find a YouTube reviewer who did some real comparisons.
So the human shills that already destroyed good faith in forums and online communities over time are now being fully outsourced to AI. Amazon itself a prime source of enshittification. From fake reviews to everyone with a webpage having affiliate links trying to sell you some shit or other. Including news outlets. Turned everyone into a salesperson.
“I only do this because I have no other options,” he says. “Other people who go slower just end up getting fired.” I let Christian leave, and hail some more drivers. They all confirm that this is, largely speaking, how their life looks. I hear about how female drivers often develop urinary tract infections from holding it in for too long. Then a dispatch manager I bump into by chance confirms that the “disgusting” bottles of urine outside of fulfilment centres are from Amazon drivers. “We have a point system where, if you pee in a bottle and leave it in the car, you get a point for that,” they tell me. I ask: How many bottles until they’re in trouble? “Ten bottles.”
The regulations we implement are written by the Sam Bankman Frieds and Elon Musks who can capture the regulatory agencies. The moderation is itself increasingly automated, for the purpose of inflating perceived quality and quantity of interactions on the website.
Get back to a low-population IIRC or Discord server, a small social media channel, or a… idfk… Lemmy instance? Suddenly regulation and moderation by, of, and for the user base starts looking much nicer.
I do kind of feel like this part of the experiment might just be coming to a close.
There's no "if AI just keeps getting more insidious", the barrier for entry is too small. AI is going to keep doing the things it's already doing, just more efficiently, and it doesn't matter that much how we feel about whether those things are good or bad. I feel like the things it is starting to ruin are probably just going to be ruined.
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