YouTube Tests Showing Ads When You Pause a Video, Calls it ''Pause Ads''

YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.

Example:https://safereddit.com/img/ivam1wb4mz4c1.jpg

“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”

Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.

foggy,

I can’t wait til YouTube fucks around and finds out.

I got hobbies that are way more fun than ads.

I’m addicted to their shit because it provides a constant stream of dopamine. You fuck that up with ads, I will break the addiction. Seamlessly. It won’t even be difficult to do if going back kicks me in the balls with ads. I’m gone. My guitar is right here. My home server is right here. My GitHub profile could use some TLC. I got a long Todo list.

Do it. Go full enshitification.

I’m actually kind of excited for it.

Mkengine,

This was me with Reddit, my worst days were 8 hours a day. Now I spent 30 mins per day at most on Lemmy.

Buddahriffic,

Yeah, my first reaction to seeing the API changes on Reddit was actually more of a glee/relief response than upset/disappointed. It meant that its grip on me was going to be over once those changes went through. I was worried the protests might get them to back down because I hated it there but always knew that the easy dopamine was just an app away.

Now I’m here though. I don’t hate it here, at least not yet, but I haven’t freed up the time like I was hoping to.

Nommer,

This right here. Cut off the dopamine with overly aggressive ads and I’m out. If they ever get it so ad blockers aren’t effective then hopefully we’ll see it die off.

CosmoNova,

While I share your sentiment, they’ve got a backdoor for exactly that scenario: Youtube Premium. We are addicted to the algorithm and a lot of us are willing to pay good money for their stream of dopamine. Of course Google will eventually mess up there too, but it could easily give them another decade of intense money milking.

PlainSimpleGarak,

I pay for the family bundle for YT Music. The ad free YT is just a bonus.

ripcord,
@ripcord@lemmy.world avatar

I use it all the time but I definitely don’t use the “algorithm”.

foggy,

lol I’m not paying for shit.

CosmoNova,

Neither do I, but that’s hardly the point. The house of cards you’re describing is reinforced with concrete steel. Unless you’re a creator with a massive audience, Youtube does not need you.

foggy,

That’s some Yahoo logic. Even giants stumble and fall.

Dark_Arc,
@Dark_Arc@social.packetloss.gg avatar

I pay for it. It gets rid of the ads when I need a video of how to do XYZ thing. It lets me watch channels that I care about without interruptions. The main thing for me though is when a friend or family member sends me a YouTube video, I don’t have to watch ads.

It’s weird to me that folks are so hostile towards paying for things they use on the Internet. I mean, I get that venture capital fueled a seemingly endless “free lunch” of new services with small amounts of advertising… but it had to end at some point. It costs a lot of money to run a “YouTube.”

CosmoNova,

People are hostile towards it because Youtube generates enough revenue as is and becomes greedier by the day. People paying for it on top is only making things progressively worse. Free users will only get more and more ads shoved down their throat while premium users experience more and more price hikes. I‘m gonna keep blocking ads the traditional way for as long as I can because I do not see a fair alternative in the long run.

My comment wasn‘t about defending Youtube or anything. The truth is the service can become much worse and still be more profitable so that’s what Youtube is working towards like every other service. Enshittification is at full swing. Google makes more money while creators continue to lose revenue. Things are becoming worse. Just not exactly the way it was described in the previous comment.

tal,
@tal@lemmy.today avatar

I’d pay for a premium service if it meant that YouTube couldn’t profile me. I don’t really want to pay for it just so that they can reliably link financial data to the profile they build on me.

Neato,
@Neato@ttrpg.network avatar

Is this replacing annoying ads that interrupt your watching? If it’s just more then fuck off my ad blocker still works.

ech,

Narrator: “It was more.”

cy_narrator,

This causes more issues when you have to pause to let the video buffer a while before continuing.

the_crotch,

Tubi does this. It’s probably the least I trusive way to handle ads. I’d be fine with it if it was a replacement for in-video ads, but I doubt they’re doing that and just want to squeeze more views out of our eyeballs so fuck them

smackjack,

Following in porn’s footsteps I see. Can’t pause a video without getting an ad shoved in front of your face.

cy_narrator,

How do you know so much about Porn?

SecretPancake,

Ah this is why they started showing screensavers now in the pause screen on the Apple TV app. They just needed this feature to bother people even more. Well, I won’t see it since I made the deal with the devil half a year ago and got Premium and I think it’s actually worth the money considering it’s my most watched streaming service by far.

buzz86us,

The very least this is less obstrucive

anon_8675309,

When are they going to put video ads in little boxes all around the primary video content that all play simultaneously?

LemmyFeed,

https://lemmy.world/pictrs/image/7011c8f0-632a-4296-9a2a-b9addb80b84d.jpeg

archchan,

I’d sooner stop using the internet than be forced to imprint that carefully crafted poison into my psyche. They will not steal my life with ads.

PrettyFlyForAFatGuy,

pay for the service then.

Serving HD videos aint free

archchan,

pay for the service then

Gladly. So I donated to Peertube.

PrettyFlyForAFatGuy,

whats that got to do with youtube?

if you’re exclusively using peertube, why are you complaining about ads on youtube?

jkrtn,

So? Creating videos isn’t free, but few creators are receiving money worth the time they put in.

They also have a cycle-of-rage algorithm leading children from video game content into far-right radicalization.

PrettyFlyForAFatGuy,

The people you watch on yt get a higher amount from premium viewers.

the ones that are getting paid through the youtube partner program are getting that through either premium subs or ad revenue.

so if we get rid of all the ads on the platform where does the money to run the platform come from?

Marcbmann,

So many people in this comment section are pissed that YouTube isn’t both free and ad-free. It’s mind blowing.

Yes, YouTube is a business and exists to generate revenue.

PrettyFlyForAFatGuy,

i’d get it if people were complaining about ads being added to paid subscriptions. i cancelled my prime subscription for exactly that reason.

But people whinging about having to watch ads on a service they’re not paying for has always struck me as weird

Marcbmann,

Yeah, completely agree. But this is also Lemmy. The majority of users are either a communist or almost a communist. And usually have a pretty bad understanding of what that even entails. Generally they just want everything to be free or paid for by someone else.

dufkm,

The majority of users are either a communist or almost a communist.

I was 97% communist at the last measurement. I think I will get the final 3% any day now, God willing.

paholg,

I pay for YouTube. I’m mildly optimistic that this won’t make it into the paid version, but I also wouldn’t be surprised if it does.

I’ve already had to cancel Amazon Prime after they made the base tier have ads, but continued to show ads after paying extra for ad-free.

ikidd,
@ikidd@lemmy.world avatar

It’ll get there. They’re boiling the frog. If you’ll pay now to get rid of ads, you’ll pay more to get rid of them when they show up, until you can’t pay more and then you’ll watch the ads.

kamenoko,

The last real executive at Google was forced out a few years ago. Google is firmly in the hands of advertising now.

Marcbmann,

Always was. How tf do you think they make money

kamenoko,

Ads and search used to have a really strong firewall that separated their concerns. This no longer exists.

Marcbmann,

Sponsored search placements haven’t really changed. Most ads are run through AdWords which are found across the web and on mobile apps. Even this post is about ads run within videos. Thus unrelated to search.

Cowbee,

Enshittification. Youtube is always going to get worse as long as it exists to make money.

Marcbmann,

Who do you expect to pay for it?

CileTheSane,
@CileTheSane@lemmy.ca avatar

If McDonald’s started charging $100 for a cheeseburger, the response of “well who’s going to pay for it?” Would not be appropriate.

The cost is too high and is only increasing because of greed.

Marcbmann,

The cost is too high? Seriously?

You’re not paying anything for the service. You have no concept of what their costs are. You’re mildly inconvenienced by some annoying and slightly obtrusive ads.

It’s a business, not a charity. And they owe you nothing.

CileTheSane,
@CileTheSane@lemmy.ca avatar

They are charging me my time through ads.

You have no concept of what their costs are.

Neither do you, but I know Google will shut down anything not profitable enough and they haven’t shut down YouTube.

It’s a business, not a charity. I owe them nothing.

thatirishguyyy,
@thatirishguyyy@lemmy.today avatar

non-interuptive ad format

Yeah, I’ll stick with Brave web browser

noroute, (edited )

deleted_by_author

    •
    gandalf_der_12te,

    Highly unlikely they will do any of this, so you should not worry ublock got you covered.

    Five years ago, a lot of people would have said the same thing about enshittification.

    DacoTaco,
    @DacoTaco@lemmy.world avatar

    I dont know, could be used to target tv’s and embedded devices. A user has less control there and they have free reign there. Wouldnt be surprised if they knew this

    DradoTheHobbit,

    It’s amazing how Youtube has become a huge advertising platform and has done away with video features…

    Mediocre_Bard,

    May as well call it “Turn Off”.

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