What lies behind Greggs ongoing success & expansion?
There may be a number of factors but interestingly in an age of outsourcing & fragmented supply chains, Greggs is vertically integrated (owning most of its own manufacturing & distribution system), allowing it to be more agile in responding to shifts in the market (despite claims an integrated network would be slower).
I wonder how many business school case studies that might prompt?
Hold tight my friends, I am about to commit a food crime, and shall be posting the process just as soon as I've finished eating. It's the love that shall never speak it's name...