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I never even minded the product placement in NFS. It was mostly aftermarket car parts companies. It got weird in NFSU2 when they shoehorned in AT&T Cingular or whatever
Not easy to find a new job with a new team working out as well as the old team, leaving together is hard to organize, establishing a new company with the group who left is waaay harder unless you’re a bunch of supergeniuses, and chances are you’ll just have to sell anyway due to lack of a PR machine and distribution channels like what the big publishers have.
Unless the small studio basically starts off as a co-op you devs don’t have much of a voice.
They had dynamic billboards in burnout paradise 16 years ago so this is not a new idea for EA.
If course with modern internet they could steam video ads to TVs that decorate the world, or insert ad breaks for in car radio. So far most games have used parody ads as world building but I suppose they could just use them as a paid ad spot instead.
Product placement usually feels forced, but any urban setting is littered with vending machines and shop fronts so I can see how they are tempted to sell these.
Enemy Territory: Quake Wars did the same thing. It added to the realism because it was “now”. That being said, I don’t want real world advertising in my fantasy world game playing time. World building fake ads? Like frilly toothpicks, I’m for ‘em!
Your comment on forced product placement reminded me of Tonic Trouble, the weird, mostly forgotten Rayman 2 sister-project in late 90s. It was basically Rayman 2 trying to be quirkier and mostly ending up in the “trying too hard” area.
Power-ups in the PC version came as Nstl chocolate bars for no reason (except a big check I assume). Hard to ignore which bars exactly, because they came from big vending machines sporting a logo that’s probably the most detailed texture of the game.
Does anyone else think it’s odd that Newman’s Own did this? I’ve never seen much advertising from them in general. And they’re one of the few companies that seems actually okay, kinda the anti-Nestle.
I really hope these developers create new independent studios and if they ever get offered a big bag of money, they will remember what happened last time. Maybe they will be smart enough to create worker owned studios and not waste huge salaries on useless CEOs.
Don’t know if I would. Never had such an offer, never will.
I’m not very invested in the game/game studio culture but boiled down it gets to either a private owner or a board of directors deciding if it is the right moment to cash out.
The major share holder of a game studio, with a major success on its portfolio, already working on other projects, decided he wanted to move away from it as the day to day work had become too demanding and made his part of the studio available for purchase, in fact cashing out on a very large sum of money.
I really can’t see where that is “apples to oranges”, concerning the current debate on studios being bought out and shut down on the turn of a dime.
Are game studios some separate entity that exist exempt of the at work business logic or human nature? Studios are companies created to generate profit for its founders, that will most likely take the opportunity to cash out when presented.
By contrast, independent authors/creators are becoming a growing force to be respected - which is very good - but will such authors be immune to selling their work for a high offer their work if such opportunity presents itself? Hopefully, they will, but I won’t bet on it, neither for nor against.
If I ever run a successful company, I am never taking it public, and I hope that I will never accept a sum of money that more than doubles our assets.
I’ve worked in the startup world and seen too many companies fail in all but name when they receive investment money. It really sucks the soul out of a company.
I wish more people would create worker owned cooperatives. They might be more resilient and might even be more productive. Of cause the downside is that they don’t make one person very rich.
Right, because a healthy business consists of a sort of zombie corpse leech, not a symbiosis.
The little diner down the street where everyone has a good time every day? That’s not a healthy business.
It is very important that we twist the definition of every word to ensure people understand how bad capitalism is. Language and the ability to think is secondary to the great Revolution Take 25!
‘“You know, we’re a platform where you can play Grand Theft Auto but you can also play Palworld. Where you can play Call of Duty and can also play Pentiment. That doesn’t change,” she said.’ - yeah but now I can’t play HiFi Rush 2 :(
You see, our stock price goes up when we buy other companies and it goes up when we fire people. We’re doing both at the same time, so our stock price will go up double. This is a sustainable business model and not at all a very dead canary in a very deadly coal mine.
If you didn’t buy up studios and then close them in a year, I think that would be even better for the business side of things. You know, the fact the business didn’t get arbitrarily shut down by the big corporation and all that.
Activision wasn’t just a studio, it was a huge publisher with several studios, that’s why they needed approval from competition regulators. I doubt they will stop buying studios over this in the short-term.
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