"Totsuko had its site. The sign was next. First Totsuko studied Morita's home movies of the neon lights and billboards of Broadway. Each was striking in its own way: the famous Camel sign with its smoker puffing out perfect smoke rings; Pepsi Cola's showpiece with its hundreds of thousands of lights; and Admiral TV's news flashes, to name a few. Resolving to match these in splendor, the company commissioned designs from four leading neon sign makers in Japan."
@divya absolutely. It is very weird they took so much from the occupier’s culture. Of course the US helped by forbidding anything remotely “native” that could be traced back to the empire, but I’m still amazed that Baseball became their most popular sport by far.
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