By this I mean someone who offers a realist account of the field. Much of what you can read by scholars is a pretty idealistic, aspirational interpretation.
There's 24 people injured on a flight from Sydney to Auckland.
And what stands out for me is the frankly sociopathic statement from the airline:
"LATAM regrets the inconvenience and injury this situation may have caused its passengers, and reiterates its commitment to safety as a priority within the framework of its operational standards."
First, how did we ever get to the point where this kind of, frankly, bullshit public relations response from companies is acceptable?
Who actually thinks this response to a crisis is remotely acceptable?
If 24 people are injured on a flight, clearly that airline's "framework of its operational standards" isn't working.
Frankly, after an incident, those operational standards probably need reviewing.
And just look at the passive voice in that first sentence. "This situation may have caused"? "Regret" rather than "sorry"? Passengers being rushed to hospital is an "inconvenience"?!
If this statement genuinely reflects this company's attitude towards safety, then frankly it should never fly again.
@RyunoKi just reminded me of this piece I wrote two years ago. It seems rather timely what with the news about Harvard and Meta, and, beyond tech, Cop28, etc.
Opening session of #ECREAOSC@ecrea Conference in #Lisbon. An opportunity to talk about the sociopolitical challenges in organizational and strategic communication & #publicrelations.
Thank you Evandro Oliveira and Gisela Goncalves for the great organization.