From vinyl records to film cameras, analogue technology is having its moment once more — but what is making consumers choose these more “difficult technologies” when simpler and more convenient methods exist?
Whether we are seeking a slower pace, finding comfort in the process or are looking for inspiration in the “happy accidents” that restrictive analogue technology presents, the analogue revival is driven by people who know that the path to great art is rarely ever convenient — and that’s part of its beauty. Here’s more from @TheConversationUS