Yeah Meta is taking the very different angle of wanting to get their stuff in as many houses as possible, right away. I believe various Quests have basically been sold at a loss for at least part of their retail life. They're targeting about as low of a price point as they can.
And when they did go for a more premium high pricepoint product (The Quest Pro), it seems to have been a disappointment and an overall flop. I've seen a number of people say the Quest 3 is about as the Pro good for average use. Its main differentiator seems to be face tracking.
All this said, I won't be buying this iteration of the AVP. I think it's really cool tech, but I'll stick with the Quest 2 for now. The AVP is basically a dev kit as far as I'm concerned. And it's way more money than I can justify.