The publishers could already set the prices lower on EGS by default with the 18% difference being put in consumers pockets making EGS a more enticing place to buy games for now, instead, they want to sell games the same price on EGS vs all other stores they offer titles on pocketing the difference.
EGS Exclusives even launch at the standard pricing despite the money they used to receive up front from Epic and the lesser cut. None of this grandstanding is a benefit to me as a consumer and I won't give a fuck in supporting Epic/Tim until it is.