And you really think that Threads in the fedi will means people on the Threads instance will know there is other instances with no ads? And you think they will care?
I mean there are ways to watch YouTube without ads for years. And most people still won’t uses them…
Moving easily won’t happen soon, because it’s not about moving (create a new account isn’t that hard), but it’s about changing habits. Changing a habit needs : to be forced on people (Meta’s way) or to be an act of will.