Bud Light brewer is still struggling to sell the beer in North America over trans promotion backlash

Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.

Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”

Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

Blackmist,

Is that the reason, or is it because it’s flavourless pisswater?

fne8w2ah,

Only now did 'Muricans realise the product itself sucks due to that promo?

Illuminostro,

Why are “conservatives” so weak willed, and need to belong to a team?

TwoBeeSan,

They have nothing else to be proud of. Such awful people that will blame an “other” instead of looking inward.

ShaggySnacks,

InBev’s net income rose 4% to $5.4 billion, or 86 cents per share. That was ahead of the 84 cents Wall Street expected, according to FactSet.

Oh no, somehow revenue dropping 13.5% revenue is bad.

sirico,
@sirico@feddit.uk avatar

Americans realising it came out the tap the whole time

pineapplelover,

They posted about trans issues and removed it so the conservatives think they support it and the trans people think they’re liars (they are). They kind of get the worse of both worlds now, if they stuck with supporting trans rights, they could’ve at least retained the lgbt+ market

mindbleach,

Eh. We have taste.

RizzRustbolt,

I think it’s more related to the total lack of spine on their part, and their willingness to sell out one market in order to appease another.

They could have had a market for life. Just ask Subaru.

Drewlb,

Idk… It’s not a good product. I don’t think they were ever going to gain market share outside their “traditional” market.

If they wanted to address that market, they should have created a new quality product and target that instead of messing with their established base.

I’m not saying this because I agree with what has happened, but just speaking objectively given the fact that a lot of the macro beer mkt is a bunch of backwards ass morons.

GiddyGap,

deleted_by_author

    •
    SmoothIsFast,

    Why all the bud light peeps just swapped to other subsidiaries of the patent company, it’s not like they are actually losing money it’s just the bud light idiots never went back and this shows that effect.

    Burn_The_Right,

    Conservatism is a plague of oppression. If you are not with them, you are against them.

    The disease of conservatism is long overdue for a cure. Do your part by teaching your children why it is inappropriate to keep relationships with conservatives

    cricket97,
    • 🤓
    pineapplelover,

    I go to school with some conservatives and it doesn’t seem like they’ll ever drink bud light so you may have a point.

    kaotic,

    I just hate Budweiser, not the company… the product.

    makingrain,

    The Czech Budvar is nice. Sullied name though.

    Pulptastic,

    The only reason I’ve ever bought bud light is because of the trans support.

    joel1974,

    deleted_by_author

    •
    TexMexBazooka,

    That’s the republicans bread and butter

    Illuminostro,

    “Stupid and Hateful.” I agree.

    hackitfast,
    @hackitfast@lemmy.world avatar

    You could even say, they cancelled Bud Light.

    Oh wait no, they don’t do that! /s

    Dra,

    Do you want a discussion or to hear your own beliefs repeated back to you as is usual fare in this subreddit

    Monsta,

    Go ahead, I can’t wait to listen to you regurgitate FOX talking points.

    Dra, (edited )

    I despise fox news. I suppose the answer to my question was as I feared. Single minded American Polarity with no interest in discussion. How beneficial to the human race.

    Downvote with no reply = I’m right and you don’t like it

    EncryptKeeper,

    A discussion about what? You could explain to everyone why you’d do something so stupid but does it really matter? It wouldn’t make it less stupid.

    sweetviolentblush, (edited )
    @sweetviolentblush@sh.itjust.works avatar

    in this subreddit

    “subreddit” 😂 go back there if you miss it so much

    Dra,

    When you have browsed reddit for 12 years in nearly identical apps, it takes some time for habits to die off. That said, fuck reddit.

    Test_Tickles,

    They aren’t. They are actually mad about how shitty their lives are, but rather than seek a way to improve their lives, they would rather drag everyone else down. The problem is that they hate themselves, and they are convinced that they must deserve whatever hell they have built for themselves because if they didn’t deserve it, something or someone, would come along and drag them out of their shithole. For all their talk about bootstraps, they don’t really believe it. Your station in life is where you deserve to be. That’s why they worship people like Trump and Elon. How could someone that rich ever be wrong?

    cricket97,

    this comment reads like projection. some of the most unhappy and bitter people I know are leftists. republicans can be retarded but most conservatives I know are in happy families with good jobs. Whereas the lefties I know are all “struggling artists” or similar, have no money, no children, no family, and hate everyone around them who disagrees with them.

    SCB,

    What if I told you there’s a huge swathe of totally normal people who aren’t the psychopaths boycotting beer over a single advertisement or full on commie pinkos?

    cricket97,

    people are avoiding a product that doesn’t line up with their values. isn’t that a good thing? or only when you disagree with those values?

    SCB,

    isn’t that a good thing?

    It’s a bad parody.

    Jezebelley,

    deleted_by_author

    •
    cricket97,

    Just because you don’t personally agree with it doesn’t mean its not a value some might hold. Don’t be stupid.

    wildginger,

    Values? What values? Human beings not identical to you are alive, thats a value to you?

    Man, the “different values” thing is about work ethic, and sex before marriage, not other people being allowed to breathe.

    cricket97,

    The definition of values is “a person’s principles or standards of behavior; one’s judgment of what is important in life.”

    Illuminostro,

    “Muh team no matter wut.”

    Wilibus,

    That’s a very loose definition of the word “struggles”

    ours,

    Or “beer”.

    Wilibus,

    Careful your transphobia is showing.

    ours,

    More like my hydrophobia.

    tory,

    5.4 billion in revenue last quarter. Oh they’re struggling so hard.

    ohlaph,

    I doubt it has anything to do with the taste…

    kttnpunk, (edited )
    @kttnpunk@lemmy.world avatar

    Really doubt it was because of this one incident, conservatives just sensationalize anything to do with trans people. Like… Budwieser is a trash product. Everyone knows it. Anybody with taste buds who wants to drink will grab anything else.
    But ofc it makes business sense to blame it on us trans people, like this was anything, like Budweiser ever did shit for us in the first place…

    ohlaph,

    I don’t just grab anything thing, but the thing.

    DrMango,

    Iirc they backed a trans influencer drawing conservative outrage, then, after realizing that the conservatives were a large part of their customer base, they did a 180 and publicly cut ties with the influencer thereby also alienating the customers they hoped to gain in the first place while also not gaining back much of their conservative customers.

    Someone feel free to fact check me I’m drawing on memory here.

    SmoothIsFast,

    Eh you are forgetting the spot where the conservative snowflakes also just started buying different beer from anheuser-busch because they don’t know how companies are structured and thought bud light was a whole company. They haven’t lost money here just the share of money coming from bud light in north America has shifted to other beers they own.

    SCB,

    I know some locally who switched to Coors not realizing Coors was one of the first Pride beer sponsors (with Miller Lite), all because of a single gay teamster.

    teamster.org/…/teamsters-pride-work-look-back-coo…

    SmoothIsFast,

    But ofc it makes business sense to blame it on us trans people, like this was anything, like Budweiser ever did shit for us in the first place…

    You realize it’s just more rage bait right? The parent company here complaining has seen increased growth in subsidiaries like Corona because the lot getting bent out of shape over bud light just bought other bear made by the same parent company. They didn’t lose money it’s just coming from different beers now. Fuck the wall street noise here

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