DeSantis PAC uses AI-generated Trump voice in ad attacking ex-president

A pro-Ron DeSantis super PAC uses an Artificial Intelligence version of Donald Trump’s voice in a new television ad attacking the former president.

The ad, from Never Back Down, charges Trump with attacking Iowa governor Kim Reynolds as part of a larger pattern of disrespect he has shown to the first caucus state.

But the audio that the spot uses is not actually from Trump. A person familiar with the ad confirmed Trump’s voice was AI generated. Its content appears to be based off of a post that Trump made on his social media site Truth Social last week. The person said it will run statewide in Iowa tomorrow and that the ad buy was at least $1 million — a massive sum though one doable for the well-heeled super PAC. It will also be running via text message and on digital platforms.

BraveSirZaphod,
BraveSirZaphod avatar

Outside of explicit and clearly labeled parody and satire, I'm starting to settle pretty securely on the idea that it should be illegal to use someone's likeness in a convincing manner without their permission.

There are absolutely a huge number of idiots who would take up arms over a drepfake of Biden announcing some kind of crackdown on Trump supporters or some idiotic bullshit like that.

exohuman,
@exohuman@programming.dev avatar

We need legislation to ban AI generated content in campaign ads.

Itty53,
Itty53 avatar

Nah. AI images and stuff are fine. We need legislation to ban the use of an AI likeness without permission.

GreatBigJerk,
GreatBigJerk avatar

What about someone generating fake imagery to create fear or anger about something?

There are a lot of ways AI art can be used to deceive.

Itty53,
Itty53 avatar

We can do that already without "AI". It's been done. A bunch. Not a new problem.

DougHolland,

Anyone else old enough to remember when there was at least a pretense of common decency in politics?

@Col3814444

Col3814444,

Wasn’t that long ago. Then Trump came and broke everything.

Spaceman2901,

Nah, the gloves came off during the 2012 election season.

holo_nexus, (edited )
holo_nexus avatar

The anti-Biden ad released by the GOP a few weeks ago was much more easier to tell was AI generated. This one is much more subtle that I wouldn’t have known used AI voice generation if it weren’t for the article. Yes it was simply a post on social media, but having it voiced over adds much more to reach its audience imo.

This is concerning.

Edit: anti-Biden ad

https://youtu.be/kLMMxgtxQ1Y

Col3814444,

Imagining what ‘might be’ far scarier than actual reality it seems. I suppose it’s easier for them to just try and scare the living fuck out of people than to actually have actual policies people might vote for.

binaryphile,

Oh boy, here we go.

stanleytweedle,

As much as I worry about deep fakes and AI content distorting society, this one is kind of fun.

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