@accretionist@sexybenfranklin@aral The painter who stands out by placing ads is using pre-existing capital to gain advantage. The more capital the more advantage. I want a neutral - person to person - marketplace. List your services, or items (à la artisans.coop).
Right now when I search for a tractor repair guy I get fed lots of ads (aka lies). I get the more expensive tractor repair guy because he has to charge more to pay Google ads.