This one definetively is in the right directiion, it only came 'a bit late' and is way too short.
There is no choice, if soneone wants me to use WhatsApp, AirDrop or AirPlay.
In my private environment I can say 'no, thanks' (and socially isolate myself), but when it comes to companys (e.g. discounts), communities (e.g. soccer for kids) or public services (e.g. schools), I have no choice. I simply have to use a device that supports it.
Still no chance for other manufacturers or data sensible devices.