“If you’re not mad about [thing] then you’re not paying attention.”
It’s just so fucking smug, and it shames people who either 1) already know about [thing] but are devoting their energy elsewhere, or 2) may not know about [thing] and need help understanding its importance.
The “then you’re not paying attention” nonsense doesn’t do any real work and is just a snotty version of slacktivism.
It reminds me of the Dailymail articles that contain phrases such as
"THAT dress" or THAT something else. (making references to the capital letter use here) I would assume it is referring to something that has caused a stir in social media (well mainstream social media at least), I never know what they are on about.
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