I try not to pay attention to the constant, never-ending, inexorable stream of adverts being beamed into my face. But this one for yoghurt makes me crazy. It's called Fage. It's clearly called Fage. Only they're insisting it's pronounced 'Faya' (fire). I am sure this is retrofitted and refuse to believe anyone is calling it Faya. Stop lying to us, yoghurt people.
@TheBreadmonkey I’d be thrown enough by whether or not they want me to pronounce it with a soft G and what that’s supposed to make it (“Goddammit, does it rhyme with egg or page or portage? And whatever the answer, why didn’t they make it more obvious?”), but “Faya” is right out.
There is no shame in not knowing how to say Southwark. When we're at school, we English have to stand in class at the beginning of each day and repeat the pledge of pronunciation and go through all of the improbable spelled place names.
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