I try not to pay attention to the constant, never-ending, inexorable stream of adverts being beamed into my face. But this one for yoghurt makes me crazy. It's called Fage. It's clearly called Fage. Only they're insisting it's pronounced 'Faya' (fire). I am sure this is retrofitted and refuse to believe anyone is calling it Faya. Stop lying to us, yoghurt people.
