Absolutely unhinged to suggest the public reaction to Apple’s ad had little to do with them apologizing for it, and all to do with…Apple themselves realizing they didn’t like it 🫨
@matt don’t forget that it featured the completed product. Not many people internally would have been in the know about this ad. Once it came out, internal reaction could have played a part as well.
@stevenodb Neil is suggesting the creative team at Apple, who would be the ones working on advertising messages, decided they didn’t like it, though, and they decided that after they approved it.
Also why would Apple make a public apology for something they thought only internal people disliked? 😝
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