ajroach42,
@ajroach42@retro.social avatar

The problem with federated alternatives to centralized services (and also one of the main problems with centralized services which lead people to look for an alternative) is Discovery.

Etsy and Twitch and YouTube provide an audience, supposedly. With the right pitch (and the right advertising dollars) you can get your own slice of that audience. (For as long as the algorithm graces you, and as long as you're willing to stomach the other things your viewers will be algorithmically suggested.)

ajroach42,
@ajroach42@retro.social avatar

I'm reminded of this story about digg. https://mastodon.social/@danluu/110499275521277590

And a similar story which I can't currently find about etsy.

ajroach42,
@ajroach42@retro.social avatar

The reason people flock to centralized services is to have an easier time finding the the thing that they want.

They often don't even have the chance to bounce off of indie services, but rather never find them to begin with. When they do find them, the discovery problem creates a high bounce rate.

This is why things like peertube struggle. Creators think their audience isn't there. Audiences can't find creators. No one makes any money.

On the flip side, youtube and facebook are built to maximize engagement, which means maximizing outrage in most cases, which turns them in to machines for turning people in to reactionaries.

ajroach42,
@ajroach42@retro.social avatar

Independent creators on YouTube or Etsy live or die on the whims of a faceless and unaccountable algorithm.

Independent creators on Independent platforms live or die on their ability to carve off an audience from centralized platforms.

In the meantime, bigots and sweatshop dropshippers rise to the top.

poiseunderchaos,
@poiseunderchaos@sonomu.club avatar

@ajroach42 There's also something that looks like "Independent creators who try to co-exist on both are...even more stressed, as it turns out."

ajroach42,
@ajroach42@retro.social avatar

I've been working on an article about this for ( https://impractical.computer ) and ... I can't figure out how to end it.

I don't have a suggestion. I don't have a solution. Connecting people with the things they want to find is not a problem that scales.

The solution is human curation. Word of mouth.

But then how do the people doing the curation find the things? (At digg, it meant working 18 hour days.)

mariyadelano,
@mariyadelano@hachyderm.io avatar

@ajroach42 I can help actually. This is something I think about constantly and have been working on content exactly to answer that final part of how to scale curation and word of mouth.

I’d be happy to get on a call or set up an email thread to help you workshop this. Feel free to email me - Mariya(at)kalynamarketing.com

alcinnz,
@alcinnz@floss.social avatar

@ajroach42 As best as I can tell from existing examples: Community groups! Letting their best work spread beyond their community.

Still there's the problem of finding these communities, & today that tends to happen on these centralized services...

ajroach42,
@ajroach42@retro.social avatar

I don't think there is an answer to this question. I think scale is a trap.

I think that the fediverse, a bunch of small neighborhoods through which things bubble around and eventually reach escape velocity, is the closest to a real solution we're likely to find in the real world.

(Hell, I wrote about hyperlocal BBS systems as a potential solution for content discovery 8ish years ago, and then ended up on the fediverse and updated the article to indicate that it was working.)

ajroach42,
@ajroach42@retro.social avatar

Here is the piece I wrote in 2016 about this problem https://ajroach42.com/how-to-fix-new-content-discovery/

I don't agree with everything I said there, but human scale networks have certainly helped the problem!

The issue at hand today is how to facilitate those connections, strengthen them, and make sure that everyone in the chain is being treated fairly.

travisfw,
@travisfw@fosstodon.org avatar

@ajroach42 search, crawling, curation, and rendering of interfaces to those systems needs to be disintermediated. Individuals need to each have powerful tools for navigating the world they are connected to.

I.E. if "algorithms" are individually chosen and controlled, you don't have a platform problem.

ajroach42,
@ajroach42@retro.social avatar

Human curration is what makes bookstores and record stores work.

Staff picks move books, even at a big chain. Reviews move books on Amazon, and get people to theaters.

But what incentive is there for people to undertake the act of intentional curration?

Film reviewers get paid to publish in magazines, but most magazines aren't turning a profit anymore.

No one gets paid for Amazon reviews. Rarely does anyone make money on their zine or their blog.

How can we support the people who help us find things?

GhostOnTheHalfShell,
@GhostOnTheHalfShell@masto.ai avatar

@ajroach42

Good question. I think a means to tip and transact fluidly, especially in the fediverse is a missing element. Tricky when payment comes into play, but it’s as essential to a digital world as commerce and press freedom is in its physical equivalents.

djsundog,
@djsundog@toot-lab.reclaim.technology avatar

@ajroach42

so, hot take, but I think the answer is "other human curators" and I think it can work even though it sounds like an ouroboros type impossible system.

the trick is that the curation focus of one curator needs to source from curators with slightly different yet often (for various definitions of often) overlapping foci, and at least some curators need to be sourcing from direct sources - the people making the thing that needs discovering.

djsundog,
@djsundog@toot-lab.reclaim.technology avatar

@ajroach42

and I think we have to duplicate work a lot to avoid over-amplification of a subset of voices creating a quieting effect on the majority of voices.

if I curate music recommendations, ideally our curation system should not allow my voice, or any voice, to dominate that space. some mechanism to turn off the attention tap once a curator hits some audience size kind of thing.

whitneymcn,
@whitneymcn@mastodon.xyz avatar

@djsundog @ajroach42 Webrings? 😉

whitneymcn,
@whitneymcn@mastodon.xyz avatar

@djsundog @ajroach42 And I'm only partially joking.

djsundog,
@djsundog@toot-lab.reclaim.technology avatar

@whitneymcn @ajroach42 webrings are absolutely a reasonable model for human-scale discovery and definitely a form of curation-based discovery - someone somewhere is deciding which sites get added to any given ring, based on whatever basis they choose.

djsundog,
@djsundog@toot-lab.reclaim.technology avatar

@whitneymcn @ajroach42 add a "directory of webrings" layer (of which there should be multiple directories obviously) and promote strong local per-site search capabilities and you're well on your way to a decentralized yet discoverable web imho.

djsundog,
@djsundog@toot-lab.reclaim.technology avatar

@whitneymcn @ajroach42 directories are just curation too! but I feel like directories should probably have a lighter touch than a webring? like, opt to add more pertinent listings rather than find more ways to limit the scope. but maybe that way lies madness and web crawling again, and I'm not convinced we really need much of that.

ajroach42,
@ajroach42@retro.social avatar

@djsundog @whitneymcn dmoz was nice when it existed.

whitneymcn,
@whitneymcn@mastodon.xyz avatar

@djsundog @ajroach42 Yeah, I see webrings as social/topical groups that might require approval of members, where a directory aims broader (though moderation, at least, would be necessary).

whitneymcn,
@whitneymcn@mastodon.xyz avatar

@djsundog @ajroach42 We're at a point where these things can [still, maybe for the moment] be operated at human-manageable costs, which wasn't really the case before.

I only had websites in the 90s because a friend had a server colocated in his company's data center, and his company didn't ask a lot of questions.

whitneymcn,
@whitneymcn@mastodon.xyz avatar

@djsundog @ajroach42 The human time/effort is still the big issue, but maybe that's okay.

I tend to think of this area as the "human-scale" web, but maybe it's equally accurate to think about it as a return to the "hobbyist" web.

whitneymcn,
@whitneymcn@mastodon.xyz avatar

@djsundog @ajroach42 Pete Seeger once said "normally I’m against big things. I think the world is going to be saved by millions of small things."

I think about that a lot these days.

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