openrightsgroup,
@openrightsgroup@social.openrightsgroup.org avatar

LiveRamp systems are more intrusive and pervasive than previous adtech technologies, as it processes both online and offline personal data.

Internet users are exposed to more privacy-invasive profiling, that can link their browsing habits to their real identity and even their home address.

ORG is taking action to halt these new and dangerous technologies before they get out of hand.

Find out more ⬇️

https://www.computerweekly.com/news/366572197/Open-Rights-Group-accuses-LiveRamp-of-unlawful-data-processing

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