Users say excessive ads, bots and misinformation have sucked the fun out of sharing publicly.
i think the fediverse might solve for a lot of this.
its still very early, the 'verse software space is still pretty wild-west, and there is no telling how 'the emojid masses' will take to the fediverse. That also assumes it can achieve sufficient momentum.
there would theoretically be enough diversity in the fediverse to account for many of those concerns. dont like bots? there are bot-free instances. hate ads? there are many self-sustaining , user-supported models.
not a given, but not outside the realm of possibility