@motomatters@masto.ai
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motomatters

@motomatters@masto.ai

Editor of MotoMatters.com - MotoGP, WorldSBK, politics, science, eclectice nonsense

Part of the Paddock Pass Podcast paddockpasspodcast.com

Personal writing at emmett.nl

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motomatters, to random
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motomatters, to politics
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On my personal blog, I wrote about what the UK local elections mean for British politics, and why the Tories did so badly.

https://emmett.nl/article/deluge-about-bury-conservative-party

motomatters, to MotoGP
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Looks like KTM have chosen to keep Pol Espargaro, move Augusto Fernandez into a testing/replacement rider role with a view to getting a full-time seat in an expanded team in 2025. Acosta in at Tech3.

https://www.speedweek.com/motogp/news/214359/GASGAS-Tech3-2024-mit-Pol-Espargaro-und-Pedro-Acosta.html

motomatters, to MotoGP
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New on MotoMatters.com:
India MotoGP Saturday Subscriber Notes: The Dangers Of Holeshot Devices, New Track Pitfalls, And Marc Marquez' Future
https://motomatters.com/analysis/2023/09/23/india_motogp_saturday_subscriber_notes.html

motomatters, to random
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Toprak Razgatlioglu to leave Yamaha. The end of his MotoGP aspirations

The 2021 season bore witness to one of the greatest title battles in WorldSBK history, with Razgatlıoğlu facing off with Jonathan Rea for the world championship crown. Ultimately, the Turkish rider reigned supreme, taking 13 victories, 29 podiums and three pole positions to lift the 2021 Superbike World Championship, ending Rea’s six-year reign as champion and securing Yamaha’s first title in the class since Ben Spies in 2009. In 2022, the Turkish star was again locked in a fierce championship battle alongside Rea and Ducati's Alvaro Bautista. Razgatlıoğlu missed out on a second consecutive title but ended the season with more wins (14) than in 2021, as well as 29 podiums, and four pole positions. He also became Yamaha’s most successful rider in WorldSBK history with 30 victories, surpassing the previous record held by Noriyuki Haga. The 2023 season has seen the Turkish rider show incredible consistency and pace, with the 26-year-old currently second in the overall standings, having secured one victory and ten further podiums in the first 12 races. However, after four seasons, one world title, 31 race wins, and 47 other appearances on the podium with Yamaha in WorldSBK, Razgatlıoğlu has decided to take on a new challenge in 2024 and will exit the Pata Yamaha Prometeon WorldSBK Team at the end of this season. At the same time, both Yamaha and Razgatlıoğlu remain fully committed to fighting for the 2023 WorldSBK title.
Yamaha would like to thank Razgatlıoğlu for his immense contribution to Yamaha’s sporting success in WorldSBK and to take this opportunity to wish him the best of luck in his future endeavours. Andrea Dosoli: Road Racing Manager, Yamaha Motor Europe “We will be sorry to see Toprak leave Yamaha at the end of this season. We wanted to continue what has been an incredibly successful partnership, with the obvious highlight being the triple crown of rider, manufacturer, and team world titles that we won together in 2021. We made what we felt was an offer that properly reflected Toprak’s value as a rider and an ambassador for Yamaha, as well as the competitiveness of our racing package and our racing strategy within the WorldSBK platform. However, as the negotiations progressed it became apparent to both parties that Toprak is motivated to embrace a new challenge in 2024 and we respect his decision. Although our paths will diverge at the end of the year, we are now fully focused on the battle for the 2023 WorldSBK title, which resumes shortly in Misano. Finally, I would like to thank Toprak on behalf of Yamaha but also personally, for his invaluable contribution to our WorldSBK project. His first World Championship title in 2021 was a just reward for him but also for all the people who, since we returned to WorldSBK in 2016, have worked so hard to make this project a success. It is a memory that everyone at Yamaha will cherish.
We wish Toprak every success for the future but, for now, we have a job to finish.” Toprak Razgatlıoğlu: Pata Yamaha Prometeon WorldSBK Team “I want to say to the whole Yamaha family a very big thank you for the love and respect they have shown me. To win the world championship was my dream when I signed with Yamaha, and we reached that goal together. For next season I feel I need a new challenge and while there was an opportunity in MotoGP, I didn’t feel the same connection with the MotoGP bike that I have with the superbike. But if I am to stay in WorldSBK then I need a new target, a new ambition. I am sorry to leave Yamaha, both the brand and the people, as we have a very good relationship, but change is part of any sport and normal for any professional. So, a big thank you to Yamaha Motor Company, Yamaha Motor Europe, Yamaha Motor Turkiye, the Pata Yamaha Prometeon WorldSBK Team and especially to my crew, who have all worked so hard for me.”

motomatters, to MotoGP
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Amazing photo by Sienna Wiedes for CormacGP.

motomatters, to random
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Interesting stuff here. Looks like Dorna is looking for more races in the US. Rossomondo already working to expand the reach of the sport.

https://www.sportsbusinessjournal.com/Journal/Issues/2023/06/05/Portfolio/motorsports.aspx

motomatters, to random
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Excellent look at the Marc Marquez situation by Oriol Puigdemont. Marquez wants to see change and signs of progress. What will matter at the Misano test is not the bike, but the progress towards hiring more engineering talent.

https://www.motorsport.com/motogp/news/the-signs-suggesting-marquez-is-considering-a-honda-motogp-contract-break/10516564/

motomatters, to random
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A massive part of my subscriber notes is free for everyone to read today, because I wrote about the anger at the Stewards which percolates through the paddock for their inconsistency.

Stuff about Ducati, KTM, and why the crashes at the start too.

https://motomatters.com/analysis/2023/05/01/jerez_motogp_sunday_subscriber_notes_a.html

motomatters, to MotoGP
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Worst possible result. Red flag for weather conditions, 2/3rds distance not completed so you have to hang around forever until they scrap it.

motomatters, to journalism
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This is a spectacularly good analysis of why traffic referrals from social media have fallen off a cliff and what it means for publishers. This all comes out of what @pluralistic calls the enshittification of publishing, social media, and ads. People are tired of and overwhelmed by clickbait journalism. The answer, of course, is to provide actually good content, and present it well.

https://baekdal.com/strategy/the-future-trend-around-not-having-social-traffic-at-scale/84077F55DCCD4F3C875B8449020AD4F2BA4469560BCD0BE15EE758EC2010D078

What doesn't work is to produce even more crappy content. If Netflix did that, everyone would cancel their Netflix subscription. Instead, the winning strategy (which is not as easy as it sounds) is to produce really good content for bored people to watch. It's the same for magazines or newspapers. You can't fix this by creating more crappy content because the 'source' of traffic is not realistic. For instance, I see many who are saying that they will just use AI to produce a ton of low-quality crappy articles to have something for their bored audiences to see, often via SEO. But, it's only going to be a matter of time before Google de-ranks that type of content because none of it is what people want when they are searching for something they need.
And finally, we have the elephant in the room... which is advertising. The way advertising works today, for publishers, is fundamentally hostile to our future business model. Obviously there are different types of advertising, but the main culprit here is third-party programmatic display advertising. The problem with that model is that it's defined around scale and volume, and now that publishers are seeing a decline in that area, these third party ad networks are acting against our future strategies and revenue potentials. For instance, right now we see a lot of economic uncertainty that has caused brands to not only demand better results for less money, but also made brands very reluctant in terms of ad spending.

motomatters, to random
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That was some race. Stewards got most of the calls very right, though the long lap for Binder was wrong. He lost a lot of time. Debatable, though.

Great ride by Bezzecchi and Martin. Astounding by Fernandez, deserved that. He's been solid, and said for the first time he had some feeling.

Hats off to Marc Marquez though. Coming back from injury and riding like that is incredible. He is going to be a factor.

motomatters, to MotoGP
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Marc Marquez to Gresini is not going to happen.

motomatters, to MotoGP
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New on MotoMatters.com:
22 Races For MotoGP In 2024 - Kazahstan Back On, Hungary On Reserve List, 4 Races In Spain
https://motomatters.com/news_item/2023/09/27/22_races_for_motogp_in_2024_kazahstan.html

motomatters, to random
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Seeing a lot of people talking about the NY Times profile of the "new, softer, gentler" Elizabeth Holmes, and my immediate reaction is that Americans have a blind spot for class. Why did Holmes get such a fawning profile? Because it was written by a nice upper middle class woman, who could empathise with someone from the same class.

Political discourse in the US always goes straight to race. Rightly so, but this means that class gets overlooked.

motomatters, to MotoGP
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Ducati boss Gigi Dall'Igna wants to reduce top speeds but cutting capacity from 1000cc to 850cc. Last time we did that, (cutting from 990cc to 800cc) lap times remained the same but the racing was killed off entirely, become processional in the extreme.

Why not cut the maximum bore from 81mm to 76mm? Or reduce the number of gears from 6 to 4?

https://www.speedweek.com/motogp/news/212586/Gigi-DallIgna-(Ducati)-Der-Top-Speed-ist-zu-hoch.html

motomatters, to motorcycles
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So instead of writing about motorcycle racing, I have spent the past few days writing about my obsessive quest for the perfect motorcycle navigation solution. The BMW Navigator VI is crap, and I can't integrate TomTom with the scroll wheel. So I bought a WunderLINQ, but which nav app to use? Kurviger? Cruiser? OSMAnd? And what exactly are the perfect routing parameters?

https://emmett.nl/article/quest-perfect-motorcycle-navigation-solution

motomatters, to motorcycles
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This is a work of art, and as anyone who has ever ridden a motorcycle offroad can tell you, painfully accurate.

https://youtu.be/_XYFPl8jvC4?si=RoLKMl-FbmKvmdrG

motomatters, to random
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New on MotoMatters.com:
MotoGP/WorldSBK News Round Up: Pol Espargaro Update, Oliveira Out Of Le Mans, Acosta To MotoGP, Bautista Back For 2024
https://motomatters.com/news/2023/05/04/motogpworldsbk_news_round_up_pol.html

motomatters, to MotoGP
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New on MotoMatters.com:
Paddock Pass Podcast Episode 341: Bologna Rules The Sachsenring, Honda's Misery, And Ayumu Sasaki Interview
https://motomatters.com/podcast/2023/06/21/paddock_pass_podcast_episode_341_bologna.html

motomatters, to random
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For anyone who didn't see this on Amazon Prime, the Marc Marquez doc All In is on the Red Bull website. Worth watching, whatever your view of Marquez.

Great insight into the mind of a champion.

https://www.redbull.com/int-en/episodes/marc-marquez-all-in-s1-e1

motomatters, to ai
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If you want to know what a future which uses Large Language Models extensively looks like, talk to a translator who uses a machine translation tool like Trados.

motomatters, to MotoGP
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To kick off race week, a summary of the summer silly season rumours in MotoGP. Will Rins really go to Yamaha? Does Bezzecchi really want to move to Pramac? Will there really be a KTM takeover of LCR?

https://motomatters.com/analysis/2023/07/31/silly_season_summer_recap_motogp_s_merry.html

motomatters, to MotoGP
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Tony Arbolino has been confirmed at MarcVDS for 2024. I understand that Jake Dixon is to be announced as staying at Aspar tomorrow. Both riders staying in Moto2.

So, who takes the Gresini seat?

motomatters, to MotoGP
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New on MotoMatters.com:
Official: Honda Confirm Marc Marquez To Leave Repsol Honda At End Of 2023
https://motomatters.com/news_item/2023/10/04/official_honda_confirm_marc_marquez_to.html

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