Take a year off hardware, #Apple . You just launched an AR headset and killed off a billion dollar a year car. You're all over the map.
New pencils are nice but what creative people REALLY need is for you to sort out your software story. Fix what's broken. Innovate on your apps and interoperability between them. Figure out how to use all that power in the iPad besides just "it's a big phone".
Step by step you are ship-of-theseus forgetting what makes you a great company.
