I’m an Apple shareholder & have lived in the Apple ecosystem for more than 20 years. I am a big fan of the company.
But this advert for the latest iPad is a travesty, a cloth-eared & heartbreaking metaphor for the way that Silicon Valley & get-rich-quick tech bro culture are homogenising, monetising, & even destroying true human creativity, not liberating it as they love to claim.
@markmccaughrean One of the most popular TikTok accounts is one that just crushes various things. This ad isn't for everyone, but there's a large group of people that will get it.
@dan613 I know & there also accounts that show things being chucked in industrial blenders. But still, the idea that crushing analogue musical instruments & other creative items is a good way of selling a tool for creativity … well, it strikes me as completely crass & insensitive.
But that’s today’s Silicon Valley – a sense of evangelical self-righteousness about tech optimism, money-making schemes wrapped in cod philosophy.
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