@jurgenhaas@mikemccaffrey I'm sorry I don't have the source bookmarked and indexed for easy retrieval, but I distinctly remember communication about upgrading from Drupal 7 that suggested moving to something other than Drupal for simple sites.
It was because it was "official" that it was memorable.
It was around the same time as the "Drupal is for ambitious websites" slogan, which further reinforced that Drupal isn't for simple sites.