Aggressive pricing of Game Pass? It seems pretty reasonable to me.
I think £7.99 a month for the amount of games available, also including EA Play (which I think is like £4.99 on Steam on it's own), with day 1 releases, and the ability to play on both Xbox and PC is pretty aggressive. Especially when it's local installations and not streaming. I don't think it's necessarily as good a value proposition as it was nearer to launch now PSPlus has restructured, but I'd argue it's still good value.
if they were ever going to catch up, they'd have to have started like 7 years ago.
And true, but if they were in a position where they didn't have to catch up, we would still have the large third party developers / publishers doing what they're doing now, and not be causing console exclusivity to become an even bigger divide.