President Joe Biden and Donald Trump don't want to use their opponents' names,... - Politics

CultureDesk, 1 month ago

President Joe Biden and Donald Trump don't want to use their opponents' names, instead favoring nicknames and circumlocutions like"the former guy" and "Sleepy Joe." For @TheConversationUS, Roger J. Kreuz takes a look at Biden's rhetorical tactic — the Voldemort effect, or a cardinal principle of advertising: never mention your competitor by name. He also examines Trump's approach of othering via mispronouncing names and tapping into xenophobia.

https://flip.it/Cvr_Kr

#Politics #USPolitics #Linguistics #Psychology #Words #Biden #Trump

For more stories like this, follow @ConversationUS's Arts & Culture Magazine, @arts.

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