I love going to Costco and seeing all the Keto stuff on the shelves, but since it might seem like a weakness that you can't handle a carb, the brands fully lean into masculine fonts and box designs, so it's not some "steel cut overnight oats", it's "tactical ancient grain high energy cereal for very stable men"
@mathowie once you see it, you see it everywhere. all the jeans in the men’s section with labels like PowerFlex Fit for Dudes on the Move are just jeans with a little Spandex.
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