JamesBaker,
@JamesBaker@social.openrightsgroup.org avatar

One thing to note in the Rochdale by-election result was it appeared that Galloway was using data to target people based on protected characteristics. This would be a breach of the data protection act. It appears to me like they had custom filters for this setup on the EARS electoral software. With growing sectarianism in British politics using data to target people like this will only increase divisions. #election #data #rochdale

IoanSaid,
@IoanSaid@toot.wales avatar

@JamesBaker It's simpler than that and just clever, not illegal

JamesBaker,
@JamesBaker@social.openrightsgroup.org avatar

@IoanSaid @JamesBaker Article 9 of the U.K. GDPR gives religious beliefs special category status. The ICO guidance is quite clear that you can only target people this way with explicit consent https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guidance-for-the-use-of-personal-data-in-political-campaigning-1/special-category-data/ so unless his campaign got explicit consent for everyone on the EARS filter then it is.

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