@aral I agree with you. However we only have the power to set policy inside the @w3c itself. So this document is about moderating behaviour on mailing lists, in physical meetings and events, in GutHub threads, etc... We can't stop people pursuing unethical business models, but the thinking behind this, and documents like the Ethical Web Principles https://www.w3.org/TR/ethical-web-principles/, is to ensure these business models don't get baked into the fabric of the web itself.
aral