I thought their strategy is to lore more user into handing over their own data to Google using cheap price -- and personal preference digest into more ad revenue.
@atomicpoet Google will never hold any ball but ads. You know what isn't a popular place to show ads? Inside high-end games. Google will only hold onto a technology insofar as it either serves ads or protects their ability to serve ads or removes a competitor's ability to serve ads.
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