ernie, 25 days ago

This jackass thinks that blogging costs $14,000 per year.

The solution to all these cost centers is to do it yourself.

wordsmith, 25 days ago

@ernie I used to describe the few folk who read my blog as "My one reader" and I was quite happy with that.

Blog for yourself and be entertained - even bemused - that another person reads it.

ernie, 25 days ago

There it is. Instead of blogging, pay for guest posts and backlinks.

My biggest problem with so much hustle-bro content marketing is that they see creativity as unnecessary.

The goal is the results, not the journey.

That's bullshit. The journey is the part that matters.

monsoonrains, 25 days ago

@ernie "Pay for guest posts and back links".

What even is this. Is this why I get so much spam from "link builders"?

Imma scream.

kashifseo, 16 days ago

@monsoonrains
Hello, Can we both talk about link building?

ernie, 25 days ago

@monsoonrains Yep. You are their shortcut.

thehomespundays, 25 days ago

@ernie life is really just a race to the end.

jhpot, 25 days ago

@ernie This tension is why I had to leave a much more stable and better paying and more stable content marketing. I could not handle the results oriented thinking. It is toxic to me.

ernie, 25 days ago

@jhpot I can live with content marketing—and I do. But I force creativity into the work wherever I can. I think you have to sell it and treat it as high-end work.

ernie, 25 days ago

The guy responded.

Ernie Smith YOU 2 minutes ago I had to edit my comment to emphasize how terrible your post is from the perspective of a longtime blogger. The original comment did not emphasize it enough. My problem with your post is that it sees running a blog as a means to an end, rather than the point of the journey itself. Your solution to not running a blog is to pay actual bloggers for guest posts and backlinks as a workaround for doing the work. I have to deal with something like 50 emails a week from people who do just this on my blog that I pour my heart and soul into. Therefore, I feel justified in my comment. Build something yourself instead of outsourcing every element of it. Don’t let SEO be the only thing that shapes what you build. You think I may be mean, but I am actually trying to warn you that this is a dangerous path. Creativity needs to be a part of anything you do online, and it needs to be far more elemental in the process than ROI. You could have chosen to respond constructively to my insight, but instead you called me stupid. Think about that.

james, 25 days ago

@ernie Well, you tried. Your comment uplifted me this morning, so I appreciate you writing it just for that.

ernie, 25 days ago

@james I feel like my entire career as a blogger has essentially been an arm-wrestling match against people like this.

ernie, 25 days ago

Nothing constructive to add, no original thoughts, just asking me to stop.

greatquux, 25 days ago

@ernie let’s estimate “on our knees”? Did some stupid AI come up with this?

ernie, 25 days ago

@greatquux GIven the disdain for creativity, apparently!