Wer nicht will, dass seine persönlichsten Daten bei jedem Webseitenbesuch an Hunderte von "Werbepartnern" weitergegeben werden (die diese Informationen oft mit unzähligen weiteren "Partnern" weltweit teilen), der oder dem bleibt nichts anderes übrig, als selbst Hand anzulegen und seinen Webbrowser vor Tracking zu schützen. Ist eigentlich ganz einfach! (Und macht das Internet nebenbei auch wieder benutzbarer und auch etwas sicherer.)
5/6 #AdTech#Tracking https://dnip.ch/2023/12/20/tracking-nein-danke/
#AdTech#DataProtection#Privacy#TargetedAds: "In April, attorney Christine Dudley was listening to a book on her iPhone while playing a game on her Android tablet when she started to see in-game ads that reflected the audiobooks she recently checked out of the San Francisco Public Library.
Her audiobook consumption, she explained, had been highly focused the previous month, focused on a specific subgenre that she doesn't believe would come up by chance.
"You don't coincidentally come across mobile ads [for that particular subgenre]," she told The Register. "Those ads made me extremely angry."
Concerns about the privacy of library reading material date back to the early 20th century, explained Dorothea Salo, academic librarian and library-school instructor at the University of Wisconsin-Madison, to The Register.
"There was a time when American libraries weren't sure what their stance on reader privacy should be," said Salo."
Our industry has never really questioned the notion that one-to-one marketing is a worthy goal. Rather than learn the lessons of the consumer rebellion that led to GDPR, CCPA, and countless other regulations, we are embarking on a new style of consumer spying based on a new set of private signals. Today we are leveraging those signals to bully people into buying stuff they don’t need as well as instill in them irrational fears in order to prompt them to support anti-democracy candidates.
Why are we repeating the same mistakes? And make no mistake about it, the “alternatives” to third-party cookies function in the same way; they log a consumer’s private behavior and use it to follow them around the internet. Today we stand on the dawn of cookie-free advertising, tasked with reimagining the world. Instead, we are dangerously close to a colossal failure of imagination. Our focus is on identity resolution graphs and hashed emails — the exact kind of tracking we had with third-party cookies. Call it surveillance capitalism 2.0."
#Surveillance#Privacy#DataProtection#AdTech: "Nearly every time we load new content on an app or a Web site, ad-exchange companies—Google being the largest among them—broadcast data about our interests, finances, and vulnerabilities to determine exactly what we’ll see; more than a billion of these transactions take place in the U.S. every hour. Each of us, the data-privacy expert Wolfie Christl told me, has “dozens or even hundreds” of digital identifiers attached to our person; there’s an estimated eighteen-billion-dollar industry for location data alone. In August, 2022, Mozilla reviewed twenty pregnancy and period-tracking apps and found that fifteen of them made a “buffet” of personal data available to third parties, including addresses, I.P. numbers, sexual histories, and medical details. In most cases, the apps used vague language about when and how this data could be shared with law enforcement. (A 2020 foia lawsuit filed by the A.C.L.U. revealed that the Department of Homeland Security had purchased access to location data for millions of people in order to track them without a warrant. ice and C.B.P. subsequently said they would stop using such data.) The scholar Shoshana Zuboff has called this surveillance capitalism, “a new economic order that claims human experience as free raw material for hidden commercial practices of extraction, prediction, and sales.” Through our phones, we are under perpetual surveillance by companies that buy and sell data about what kind of person we are, whom we might vote for, what we might purchase, and what we might be nudged into doing." https://www.newyorker.com/culture/the-weekend-essay/the-hidden-pregnancy-experiment
#SocialMedia#AdTech#Platforms#BigTech#SiliconValley: "This is the state of the modern internet — ultra-profitable platforms outright abdicating any responsibility toward the customer, offering not a "service" or a "portal," but cramming as many ways to interrupt the user and push them into doing things that make the company money. The greatest lie in tech is that Facebook and Instagram are for "catching up with your friends," because that's no longer what they do. These platforms are now pathways for the nebulous concept of "content discovery," a barely-personalized entertainment network that occasionally drizzles people or things you choose to see on top of sponsored content and groups that a relational database has decided are "good for you."
On some level, it's hard to even suggest we use these apps. The term "use" suggests a level of user control that Meta has spent over a decade destroying, turning Instagram and Facebook into tubes to funnel human beings in front of those who either pay for the privilege of visibility or have found ways to trick the algorithms into showing you their stuff.
It's the direct result of The Rot Economy, a growth-at-all-costs mindset built off the back of immovable monopolies where tech companies profitably punish users as a means of showing the markets eternal growth. In practice, this means twisting platforms from offering a service to driving engagement, which, in Facebook and Instagram's case, meant finding the maximum amount of interruptions that a user will tolerate before they close the app." https://www.wheresyoured.at/the-great-looting-of-the-internet/