scalzi, People are buying this stock not as a solid investment but as a symbol of allegiance, which is cult thinking. The stock is massively overvalued and these small retail investors are going to end up taking a bath that they can't afford to take. They're going to lose their retirements, all for a man who would loathe them individually and to whom their only value is the money they can give them. They're not even being (actively) defrauded. They're doing it to themselves.