Another thing they do is provide their own default instance, so if you don’t want to worry about which instance to join you just join theirs. They did this way before the official app put mastodon.social as the default, which has its own problems given the dominance of that instance.
Generally it seems like they’re trying to fill all the usability gaps mastodon has.
From memory though they have some VC funding. So it’s also curious to read that they may be pinning pining for Meta/Threads to join.
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