DemocracySpot, #Target's stock value has dropped more than 12.6% in the 8 trading days since the "controversy" over it's #Pride products began on May 17th.
That amounts to about $9.3 billion in the company's market value.
#Target made the mistake of pulling some items to appease bigots who continue their boycott because *any Pride merch is too much.
AS
Many #LGBTQIA shoppers and aware-allies have also stopped shopping at Target because the chain caved to bigots.
Double Boycott = Lose/Lose for Target.