Twitter is transforming into X, as the site’s former bird logo has now been replaced by an official new X logo. Elon Musk, who owns the transformed social media site, began signaling the change early Sunday morning with a series of tweets, starting with one that said, “and soon we shall bid adieu to the twitter brand and, gradually, all the birds.”
He’s wanted an X company for so long - it feels like something from a teenager desperately trying to be edgy.
He got x.com in 1999, trying to make an online bank. He then bought/merged with a company that was doing an online payment system, envisioning it as part of X, but that got rebranded to PayPal and ended up being spun off separately, ultimately bought by eBay. The online bank thing failed.
I think he’s probably going to try to make Twitter the base for a new online bank thing, but I hope not too many people are dumb enough to trust their money to Musk.
Has anybody considered that Musk could be engaging in a Trading Places style billionaire competition, wherein the players try and trash their multi-billion dollar tech company faster than the others?
Not sure, the other big companies have lots of individual issues and scandals but Twitter is way ahead, and it seems like there is something new every week. Musk must be winning so far.
Buy one of the most recognisable brands on the planet and then just toss it overboard and replace it with something totally bland. Only a true business genius could come up with an idea like that.
As has been pointed out elsewhere on the net, the Twitter branding was the most valuable part besides the already existing userbase. Having “tweeting” and as a verb in everyday English has been a godsend marketing specialists can only dream of and it has become so prevalent in news and journalism, it’s both hilarious and depressing.
Elon is really working to make the dream of mainstream Mastodon and a big fediverse a reality.
What, is he trying to ensure his new product is entirely branded as "shit"? I am amazed. Usually you rebrand to get away from something the previous direction was doing. Considering he was still operating on the goodwill from the previous direction while actively tanking the platform, this is astounding.
I don’t understand why everyone tries to make it so hard. Yes, there are alternative apps out there. Yes, there are different servers out there. But is it really an issue if you pick the “wrong” server? Everyone is federated, so you can find whomever you like. If you really enjoy Mastodon you can always migrate to a new server later.
I don't know about guides, but I do agree it can be a little confusing. Trying to work out what instances are and which one you should join is difficult until you understand the concept and a little about how the tech works - it's the same with the threadiverse. Realising it's like email domains is what made it click for me.
And if you personally ever decide to get into Mastodon: you're on kbin already, which federates with Mastodon and has support for microblogging, so you don't even need to do anything new - you just need to start using that functionality on kbin!
Yeah I just know a lot of people who barely understand passwords, and moving to a new platform that isn't exactly the same is going to be a frustrating exercise which ends in them staying on the old platform. It needs to look, act, and feel like twitter in all the ways they're used to for it to carry the largest group of non-savvy users.
And remember they don't read manuals or FAQs or anything, so . . maybe a viral tiktok or youtube something, I dunno.
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