Spotify’s on-the-ground work in Nigeria, such as hiring local staff, has contributed to the success of Afrobeats. Between 2017 and 2022, there was a 550% growth in Afrobeats streams on Spotify.
In 2023, London, Paris, and Nairobi ranked among the top five cities that streamed Afrobeats on the platform."
How the Swedish music giant Spotify brought the sound of Afrobeats to a global audience, by spotlighting the genre's artists, launching a website for the music and making local Nigerian hires. @restofworld writes about the rising success of Afrobeats on the platform.
Taylor Swift accounted for one in 78 of U.S. on-demand music streams according to a new report, which says that Afrobeats, K-pop and Latin music are the fastest growing genres in the United States, where hip-hop remains the biggest streaming genre. Here's more from @pitchfork
You were born 100 years ago, a Frankenstein's monster created by colonisers who casually stitched together dozens of existing - very different - nations.
You never stood a chance.
The colonisers gave the guns to the North. But they gave the education to the West. And then God got in on the act and gave the oil to the East.
You never stood a chance.
But you've survived. You're a mess but your culture is a marvel - #Afrobeats, #Nollywood, jollof, Pidgin English
This song is for Fire. I was good friends with Fire. So I'd come over and see Fire and we'd have dinner. I'd bring the meat and Fire would cook. But it was a long ways to Fire's house, so I invited Fire to come to my house for a barbecue....
It takes almost 50 seconds of build-up, but it sure is an intriguing enough intro, followed by some very powerful rhythm and a unique mix of soul, jazz, Mbalax, and Afrobeats.
I can’t get enough of Ladé’s “Adulthood Anthem (Adulthood Na Scam)” 😄
Nobody go ask if you don chop
(Nobody will ask if you have eaten)
Nobody go send you free money
(Nobody will send you free money)
If you no get na you sabi
(If you don’t have that’s your business)
Adulthood na scam
(Adulthood is a scam)
What the Fuck? Omar Sterling - 2022 (www.youtube.com)
This song is for Fire. I was good friends with Fire. So I'd come over and see Fire and we'd have dinner. I'd bring the meat and Fire would cook. But it was a long ways to Fire's house, so I invited Fire to come to my house for a barbecue....
Akwaaba - GuiltyBeatz, Mr Eazi, Patapaa & Pappy Kojo - 2018 (www.youtube.com)
Akwaaba, this is the music I choose for my first tale, the real story about how I became spider......