I just took a quick look at it. It looks like a local classifieds marketplace. Firstly, it has a very rich domain that requires a significant time investment and a legal department because, from what I understand, financial transactions are involved. Secondly, I believe that achieving such a high level of quality is not possible without excessive user tracking. It's going to be challenging.
It's way down the line yet, but we're planning on incorporating mechanisms for opt-in commercial posts into the #Pinetta project (@pinetta). No plans for financial transactions included in it yet, of course (we're not Facebook).
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