I didn't like that Apple crushing ad, either. I cringed.
I understand the conceit of the ad - cramming all of this stuff/capability into a single magical iPad - but the execution was in poor taste, IMO.
All I saw was wastefulness. It's one thing to run with the idea that someone can replicate all of those things they probably don't have using just this one device they could buy right now, but it's quite another to imply that all of it needed to be destroyed for the iPad to pop into existence.
I'm sure it's easy to argue, "that's way overthinking it" except I didn't come up with this thought to write an article for a blog or whatever - this hit me immediately within the moment as I watched the ad. I was cringing before it was even finished. I think I even uttered, "ugh that's really bad optics, Apple" under my breath.
IMO, it's damming that no one in the (likely long) chain of people who had to approve the ad was willing to think different about it and go back to the drawing board.
It's an almost perfect encapsulation of how I've been feeling lately about Apple as a company - that they've very much lost touch with "real people" entirely. The people calling the shots are too rich and too spoiled and can't relate.
@gedeonm@bigzaphod They should have made and ad with all past iPads being broken to pieces and someone signing up on more debt to get the top of line new iPad Pro.
As much as the ad bothered me, it's just a dumb ad that will be here for a while and then gone and Apple will either hear the criticisms or won't and it'll either matter or won't.
It bothers me a lot more that there are so many people eager to jump to the defense of AN ADVERTISEMENT for a trillion dollar company.
@bigzaphod While I’m not much of a Reddit user these days, I do occasionally pop on to /r/Apple to see what the zealots over there are up to. And yeah, those lads are stanning HARD for big Timmy Apple and the crew.
I use Apple stuff exclusively because it’s well made and I’m used to it after all these years, but fuck me they’ve become a shitty company.
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