@mariyadelano@hachyderm.io
@mariyadelano@hachyderm.io avatar

mariyadelano

@mariyadelano@hachyderm.io

Founder of Kalyna Marketing.
Ukrainian in NYC 🇺🇦 | ADHD + BPD | Cat mom 🐱

Pronouns: she/her

Bigotry not allowed. I do not tolerate homophobia, transphobia, racism, misogyny, antisemitism, or fascism.

Art & creative writing account: ‪https://spacelase.rs/@Riakovbasa‬

tfr #fedi22 #marketing #content #tech #b2b #adhd

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mariyadelano, to Help
@mariyadelano@hachyderm.io avatar

request: I have a client that’s a large enterprise company making software for marketers.

They’re looking to get speaking placements for their executives into large tech and . Within tech, B2B, software, or general marketing and advertising, with 10,000+ attendees.

Anybody have contacts or tips they can share? Really appreciate it.

Haven’t pitched large clients like this before so I’m nervous 😬

mariyadelano,
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@searls would you be able to help at all? I remember your video about conferences from a few months back.

mariyadelano, to business
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Happy Valentine’s Day to my amazing husband Jack, who has been the hidden force behind so much of my professional success.

I don’t think I could have run a business without him by my side. He’s been so so so loving and supportive and patient.

mariyadelano, to marketing
@mariyadelano@hachyderm.io avatar

is a lot like abstract .

Everyone thinks they can do it, wonders why it’s so expensive, and fails to realize that the whole point is how it makes them feel.

mariyadelano, to random
@mariyadelano@hachyderm.io avatar

Why are there 50 formulas for ROI that are all using totally different variables this is killing my physics brain aaaah

I can’t assume that the same variable is actually the same variable across equations how do people even get any work done like this

Confused Rooster Teeth GIF by Achievement Hunters gif of a confused man with equations overlaid on top of him

mariyadelano,
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And then nobody can agree on the concept of interest or how interest can actually fluctuate 😭😭😭

mariyadelano,
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@blaise I need to get back to you on that btw! Sorry it’s taken me a while

mariyadelano, to random
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As you might expect I am currently extremely angry about the interview with

mariyadelano,
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The amount of history misrepresentation coming out of this is insane.

mariyadelano, to random
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One day I’ll learn to not starve myself on accident because I was too excited to work all day and forgot to get up from my desk.

Today was not that day.

mariyadelano,
@mariyadelano@hachyderm.io avatar

@greenmountaingirl you know it

mariyadelano,
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@CStamp right! I had a great day… my headache is disagreeing tho

mariyadelano, to random
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New phone, new camera, new silly photos

Photo of Mariya still in silly pose but now also making a silly face
Photo of a grey-haired cat staring at camera cutely

mariyadelano, to random
@mariyadelano@hachyderm.io avatar

Hi everyone all my dreams are coming true and the past few days have been a whirlwind of excitement and best news ever and I don't know what to do with all my energy :blobfoxhyper2:

I wish I could give you all details but I'm not allowed to publicly announce either of the super exciting things yet. Hopefully so soon!!!

mariyadelano, to random
@mariyadelano@hachyderm.io avatar

Got some books to reference in my marketing newsletter 😉

mariyadelano,
@mariyadelano@hachyderm.io avatar

@andreimoment ooooooh thank you

mariyadelano, to story
@mariyadelano@hachyderm.io avatar

(1/ )A year ago, I changed my career forever.

After months of working as a freelance content writer, I didn’t have much to show for myself. No bylines under my own name. No reputation.

For most in the B2B marketing world, Mariya Delano didn’t exist.

But I was too scared to publish anything on my website, because it already got some traffic from posts that I commissioned some other writers to create. Posting on the site felt like a lot of pressure.

#story #marketing #newsletter #career

mariyadelano,
@mariyadelano@hachyderm.io avatar

(17/ ) I’m so glad I took the risk. Because this essay was the true start to ADMD: the first time I wrote something deeply personal, confronted my insecurities, and threw any conception of what B2B content should sound like out of the window.

I see this piece as the true start of my career as a content creator. And I am still so proud of it now, months later.

mariyadelano,
@mariyadelano@hachyderm.io avatar

(18/ ) “We need to eradicate the toxic expectations that we have for ourselves. We are human. We are weak. We are afraid. And we have the capacity to love and care so deeply about our work, our interests, and the people around us.”

mariyadelano,
@mariyadelano@hachyderm.io avatar

(19/ ) “I want to hear about people’s anxieties and pain. I want to know when somebody is feeling uncertain or afraid. I want to share when somebody’s made a mark on me or inspired me to do something new. I want to tell people that I love them. I want to ask for help without fearing that my weakness will be perceived as a disappointment.”

mariyadelano,
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(20/ ) "I want to be a human because my humanity is what makes me a good marketer in the first place. And I hope that you want the same for yourself too.

I implore you to break the cycle.

Stop being so afraid of showing your emotions in your work. If you care about something, say it. If you are feeling down, don’t hide it. And if somebody has made you smile or feel better about yourself… tell them.”

mariyadelano,
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(21/ ) “I don’t want to keep hiding my appreciation for people anymore.

From now on, I want to tell people when I care about them. I want to show that their actions or words have made a difference.”

maegul, to Youtube
@maegul@hachyderm.io avatar

What the new tech creator-content platforms and economy miss

Adam Neely on "quitting " puts two ideas together (that I hadn't) and implicitly asks "what if the new platform/economy fails you"

Longevity and freedom from traditional gatekeepers. The content-creator economy fails on these promises.

Burn out is baked in and ignoring the traditional gate-keepers is at your own very serious risk.

The world is the same, tech is just milking us.

https://www.youtube.com/watch?v=RceZ8VS8PbQ

@workreform

mariyadelano,
@mariyadelano@hachyderm.io avatar

@maegul @workreform I've been writing about exactly this for a while but it's such a complex web of internet history, individual psychology, marketing concepts, and business models that it's been taking me months to figure out a cohesive argument.

Basically there's kind of a grift. But not in the way most think.

The creator economy led to a lot of people starting "businesses" without knowing a single thing about business. They just know audience and content. It doesn't work.

mariyadelano,
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@maegul @workreform these online platforms have made it extremely easy to accidentally attract a large enough following that it can get monetized. But when you remove that much friction - you get people with large audiences who have no idea what to do with them. They don't actually understand why their following is valuable and so they cannot control the value.

And a lot of them don't want to learn the difficult business aspects of their own work... so they keep outsourcing it to algorithms

mariyadelano,
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@maegul @workreform but because they don't actually understand what the algorithms or their brand deals represent or what any of those other brands are truly paying for.... creators are trapped.

Often they are trapped in the confines of a single platform which they happen to understand to some degree and where they do have an audience. So they stay trapped within that one platform, that one ecosystem, and that one algorithm.

They can't replicate their success cause they don't really get it.

mariyadelano,
@mariyadelano@hachyderm.io avatar

@maegul @workreform I've been referring to this as "the single platform creator trap" - a creator who is trapped by their own belief that they can't control the value they bring, is stuck within one third-party online platform, and who doesn't fundamentally know how to recreate their success or take it elsewhere.

Creators who can make multiple platforms work always always always have way more control.

It's a self-imposed alienation from owning the means of production in Marxist terms.

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