The admins have always been clear that they’re not trying to replace Reddit, and I’m quite sure they were not trying to be one of the largest instances.
If they weren’t trying to get large then how did that happen? Based on admin comments, beehaw was one of the more active instances when the first wave of migration happened; and a decent amount of the pre-first wave posts about lemmy I saw on Reddit were about how Beehaw was a good instance to join as it was defederated from lemmygrad.