o_simardcasanova,
@o_simardcasanova@mastodon.social avatar

Okay , I think this one will resonate with many of you.

has been recently criticised by many creators: they have a lot of followers, but very few of them actually see their posts.

Instagram's answer? "Stop crying".

Don't take my word for it, see for yourself here: https://www.instagram.com/p/C53oD86O8c0/

Considering is run by the same people, I'm increasingly convinced that will use Threads to exploit the free labor of creators in the same way it does with Instagram.

1/6

o_simardcasanova,
@o_simardcasanova@mastodon.social avatar

I have seen this discourse from time to time on here: people being horribly condescending about "content creators".

What this condescending tone utterly fails to capture is that many of these "content creators" are independent workers trying to use social media to make a living.

Meta is not their employer. But they are extremely dependent on the decisions Meta takes. And the power relationship between creators and Meta is, by a wide margin, in favor of Meta.

2/6

o_simardcasanova,
@o_simardcasanova@mastodon.social avatar

There is an army of content creators out there. If one gives up, Meta doesn't really care: there is now enough "content" for Instagram to push it to lurkers and "regular" users. Next to ads.

This is why the power dynamics is so tilted in favor of Meta.

Content creators can't even unionize. There is actually very little they can do.

3/6

o_simardcasanova,
@o_simardcasanova@mastodon.social avatar

Why do you think Meta is trying to distance itself from news and politics?

It's probably not financially interesting, for many reasons.

But there may be another issue at play: power. Media are big corporations. Politicians have power. They can fight back, and inflict real damage to Meta.

Indie photographers or writers? What can they do, except, and I quote, "cry"?

4/6

o_simardcasanova,
@o_simardcasanova@mastodon.social avatar

Meta's strategy is fundamentally exploitative. Meta makes money on the back of content creators, and their free labor.

Adam Mosseri himself said it a few weeks ago: if Meta had to compensate content creators for their work, it would make Instagram financially unviable.

That being said, the open disdain and the gaslighting is something else.

It clearly shows that Meta believes that it can quite literally bully content creators, and get away with it. Probably because it's true.

5/6

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