Today is #NewstodonFriday, a day to feature work from newsrooms that have an active presence in the #Fediverse. If you like what you see in the thread below, follow the profiles and boost their stories. If you're a journo or newsroom that we don't know about (or there's someone that should be on our radar), please comment below.
I've had just about enough of these POS "#influencers" who think the world revolves around them, and their desire to build their brand. Selfish garbage like this woman think the rules don't apply to them, and are always shocked when the consequences of their pig-headed actions land at their feet.
"The fallout from the October attacks left many influencers struggling financially as brands severed ties with them due to their vocal support for Israel."
#AI#Influencers#InfluencerMarketing#Hype: "Like the threat behind crypto’s “have fun staying poor” slogan, AI needs the rest of us to believe in its unstoppable ascendancy because that belief is basically all it has. AI products aren’t about whether anyone wants or needs AI products. They’re about how people could want or need those products, eventually, if everyone stays the course and also keeps pumping money into AI companies. You can call a product bad as long as you immediately point out that obviously it’s going to become good (Brownlee even nods to this in his Humane review, saying that the pin is “the new worst product I’ve ever reviewed in its current state”), because AI products are less products and more promotional tools for the future, for technological advancement, for whatever other big concepts Silicon Valley goons trot out to throw a smokescreen over the barely-functional, largely useless junk they need us to believe is inevitable." https://aftermath.site/humane-ai-marques-brownlee
#SocialMedia#YouTube#Influencers#InfluencerMarketing: "The Washington Post put out a great piece last week addressing all of this, calling it the “beastification of YouTube,” which it describes as “hyper-engaging, fast-paced videos with frequent action on screen.” It’s also referred to as “retention editing” in thousands of tutorials you’ll find on YouTube. And this is, largely, a YouTube-driven trend.
The importance of YouTube as a cable TV replacement and Netflix competitor is why MrBeast, the platform’s biggest star, is spending between $3-$5 million per video right now, up from around $200,000 a video just a few years ago. To put that absolutely outrageous number in perspective, a MrBeast video is roughly the same cost per video as any episode from the first five seasons of Game Of Thrones.
But it’s not just YouTube that is tweaked for retention editing. It’s happening on TikTok, as well. Guides last year were saying you had to capture viewers in the first three seconds. I’ve read a few guides from this year that are now saying hooking a TikTok user has to happen in the first 1.5 seconds. There’s an oft-quoted “shoeshine boy” theory of markets, usually attributed to Joe Kennedy in the late 1920s, who said that when the boy shining his shoes had stock tips, he knew the market was about to collapse. Well, here’s a similar rule for digital video: If you’re trying to optimize your video in microseconds, the video pivot is probably already over." https://www.garbageday.email/p/welcome-video-bloat-era