chargrille, There's a lot of misinformation circulating that obscures or softens Jack Dorsey's relationship to Bluesky, Bluesky to Twitter, &/or Dorsey to Musk/Twitter.
On Dec 11, 2019, Dorsey announced on Twitter that he'd started Bluesky as part of Twitter, to serve Twitter, & funded by Twitter $, "to develop an open & decentralized standard for social media." (One already existed. Clearly the goal was one he controlled.)
"The goal is for Twitter to ultimately be a client of this [Bluesky] standard."
"But the standard Twitter app isn’t the only platform whose future Musk now controls. Over the past three years, Twitter Inc. has also been funding a decentralized social networking project called Bluesky — and it finally seems close to bearing fruit. But under Twitter’s new leadership, with its original champions gone, its future prospects seem shaky. Bluesky was launched under Twitter co-founder Jack Dorsey’s leadership back in 2019, and its initial manager was Parag Agrawal, then Twitter’s CTO and later Dorsey’s replacement. The goal was to build a decentralized social network protocol that could eventually hook into Twitter — making it interoperable with other networks unrelated to the company. To maintain independence from Twitter as a business, Bluesky was set up as an independent entity producing nonproprietary open-source work — even as it was funded by Twitter. Bluesky was formally organized as a public benefit LLC led by software engineer Jay Graber in late 2021, and as of April, it had received $13 million from Twitter."
"Bluesky has always seemed like a quirky pet cause of Jack Dorsey, and that impression has only gotten stronger over time. Dorsey imagined decentralization as a way to sidestep increasingly bitter content moderation debates among law- and policy-makers. Decentralized social networking protocols like ActivityPub (which powers Mastodon) already existed, and to the extent Bluesky has a unique vision, it reflects ideas like Dorsey’s love of “algorithmic choice” or competing social media moderation algorithms. He told Musk in a"
["Before Musk reluctantly bought Twitter, former CEO Jack Dorsey funded and spun off Bluesky, a public benefit company tasked with building an open-source, decentralized social media protocol that he wanted Twitter itself to eventually operate on. Bluesky remains invite only to access but is now starting to let in more users. After setting up my account recently, wanted to talk with CEO Jay Graber. She agreed to answer some of my questions this week for what I believe is her first interview since she joined to lead the project in August 2021."
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